Social Media, Journalism, & Account Management
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Currently: Social Media Coordinator @ Goodwin University & University of Bridgeport
Professional Experience
August 2017-November 2021
Social Media Manager - Southern Connecticut State University
Created and managed portfolio of 13+ university official social media accounts, including alumni and President accounts.
Directed and coordinated teams of videographers, photographers, and social media interns, to produce compelling content tailored for platform and audience. Created high-quality content using advanced lighting, camera, and sound equipment.
Successfully expanded the online presence of the university from a single Facebook account, to become one of the most followed universities in the state across multiple platforms.
November 2021-September 2022
Publisher Relations: Account Manager - Newor Media
Evaluated and assessed websites for alignment with company criteria for digital ad management, ensuring suitability with our platform.
Proactively addressed inquiries from 200+ site owners, assisting with troubleshooting and optimizing ad use. Maintained detailed records of KPI’s, analyzed regularly to drive data informed decisions.
September 2022-May 2024
Account Manager - The Arena Group
Facilitated coordination among cross-functional teams to develop media plans tailored to client needs, budgets, and goals.
Monitored client campaigns across Sports Illustrated, Parade, TheStreet, and Men’s Journal, to provide biweekly reporting, and adjust as needed to maximize KPI’s.
Maintained strong client relationships through reporting updates and timely communication throughout entire campaign lifecycle.
Contact
Let's chat! Feel free to send me an email or connect with me via social below.